Confession: I've been watching way too much TV. Specifically: House Hunters International. Yes, I know it's all fake, but something about vicariously watching people choose a place to live as part of the larger life adventure on which they are embarking. I especially love the segment at the end of each episode where they show the family a few months or so after they have settled into their new home. You can see how they've redecorated and how they've dealt with that one part of the house they couldn't stand. Perhaps most importantly, the family often shares a few thoughts about how they are adjusting to the new culture, which is the part I find most interesting.
So naturally, I was fascinated by this promotion for Disney World's new Fantasyland. It features Belle and the Beast on House Hunters International, searching for a new castle. What a clever idea! The spoof is spot-on--narrated by the same person as the rest of the series, the same over-enthusiastic, bubbly commentary on the house selection-process from the home-searcher, and same overly-specific requirements ("I need space for a library," says Belle).
While I'm not sure that the audiences for Disney World and House Hunters International overlap too much, I still think this was a brilliant way to market this addition to the theme park. This ad is brilliant--just perfectly clever. I love it.
What do you think?